Location: The Ambience Mall, Vasant Kunj, New Delhi
Area: 1500 sq ft
Product profile: The store will be equipped with boho chic fashion clothing, footwear, accessories, home decor along with a segment of Vajor Humane from the brand’s most recent collections. A new collection every month will be available at the store.
Store design | Interiors & VM | Fixtures: The store has a dedicated “Story” zone wherein, each month, a section is dedicated to narrate the story behind that month’s collection through mediums like video screen, mood boards and a selection of key products. The store also incorporates a touch-screen of its website where customers can take a virtual tour of the brand and make any and every form of transaction. The customer can browse products online, get the touch and feel of the merchandise in store and then order at their convenience online or offline.
About the company: Vajor is a fashion and lifestyle brand that deals in women's apparel, footwear, fashion accessories. After two years of its inception in 2014, Vajor now has a home decor line comprising range of kitchen and dining, garden, lighting, bath and room and decor merchandise as well.
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