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Vans opens first community-driven retail store in DTLA

19
Feb '20

The DTLA store will have a wide range of Vans footwear, apparel and accessories; Pic: PR Newswire

Brand: Vans

Company: VF Corporation

Location: 808 S Broadway, Downtown Los Angeles (DTLA)

Area: 11,500 sq ft

Product Profile: Vans DTLA store features a dedicated skate shop within the space that stocks hard goods from Los Angeles-based brands like Alva, Baker, Girl, and Wknd alongside the full collection of Vans Pro Skate footwear and apparel. A selection of publications curated by DTLA gallery and store These Days rounds out the retail offering and gives customers a deeper look into local culture.

Store design | Interiors & VM | Fixtures: Vans DTLA features a mural from LA-based artist and designer Geoff McFetridge, who accentuated the raw brick and concrete walls of the building with his signature colorful, minimalist work. Atmospheric photos by skate legends Mike O'Meally, Ray Barbee, Tino Razo and Anthony Acosta further highlight LA's importance in skate culture. The space also showcases work by local sign painter Julien Besser.

About the company: Vans, a VF Corporation brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans park series, Vans triple crown of surfing, Vans pool party, Vans custom culture, and Vans' cultural hub and international music venue, House of Vans.

Fibre2Fashion News Desk (JL)

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