Home / Knowledge / News / Fashion / Variant unveils new eco-friendly knitwear platform
Variant unveils new eco-friendly knitwear platform
Jun '18
Courtesy: Variant
Courtesy: Variant
Variant has unveiled its new eco-friendly knitwear platform, which redefines the fashion industry’s manufacturing process by ethically sourcing luxury material and utilising 3D localised production to significantly reduce waste. Variant’s revolutionary platform allows users to design unique, custom, high-quality products that are ready to ship in days.

“Variant is offering designers and creatives customised eco-friendly knitwear, where all orders are manufactured after purchase and made to order, eliminating the problem of overproduction in clothing manufacturing,” says Garrett Gerson, Variant's founder. “This will be the first time any company has created this accessibility, speed, and level of customisation.”

Variant users simply log into the platform, upload their custom design, drop it onto a 3D virtual garment that they select from the Variant stock, then place their order. The request is then sent to one of Variant’s localised factories, where the garment is produced and shipped to the customer within ten business days.

“Compared to traditional manufacturing methods, Variant cuts textile waste by 95 per cent by knitting each style directly off the machine,” Gerson explains. “In the fashion industry, most products are designed to meet the tastes and preferences of the majority, and most major clothing companies outsource their production to overseas factories, requiring them to produce thousands of articles at a time.”

This is truly a first for designers, changing the global supply chain and manufacturing process to re-make fashion on-demand.

“By giving these tools directly to the consumer, we can help eliminate the bulk waste created by the fashion industry. With Variant's platform, anyone can be a designer and everyone can have access to the highest quality production teams and tools while reducing their environmental impact,” Gerson says.

Variant is based in Malibu, California. The company was founded in 2016 with a mission of promoting sustainability in the fashion industry as never seen before. Beginning with sweaters, Variant is rapidly working on expanding and diversifying the library of garments available for customers to design and order. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

Interviews View All

Victor Chao, Esmetex

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search