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Virat Kohli is new brand ambassador of Manyavar
08
Nov '16
Courtesy: Manyavar
Courtesy: Manyavar
Men’s ethnic wear brand Manyavar has appointed ace cricketer Virat Kohli as its new official brand ambassador for the next two years. As part of the deal, the captain of the Indian test cricket team will feature in all of the company’s print and electronic media advertisements. Kohli is already a part of ‘Aadha-Aadha’, the company’s latest ad campaign.

“We are delighted to have Virat as the ambassador for our brand Manyavar. He is a role model for the youth and the perfect fit for what the brand is trying to convey. Also, Virat has strong national appeal and he is the most relatable figure for the audience that Manyavar is targeting. We look forward to the partnership and are confident that this will be a mutually rewarding association,” said Ajay Modi, director, Manyavar.

The new ad campaign ‘Aadha-Aadha’ highlights that a marriage is all about sharing and shows the bride’s side and the groom’s side sharing the expenses of the wedding. Kohli plays the groom in this commercial advertisement. (KD)

Fibre2Fashion News Desk – India


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