Home / Knowledge / News / Fashion / Vuori Clothing appoints Sarah Carlson as vice president

Vuori Clothing appoints Sarah Carlson as vice president

Jan '19
Courtesy: PR Newswire/Vuori Clothing
Courtesy: PR Newswire/Vuori Clothing
Southern California-inspired activewear brand Vuori Clothing has appointed Sarah Carlson as its vice president of Women's Product Design. The role, created for Carlson, is effective immediately and puts her in charge for all design aspects of Vuori's growing women's category. A design veteran, Carlson brings nearly three decades of experience to Vuori.

A design veteran, Carlson brings nearly three decades of experience to Vuori. Most recently, she was vice president of Design and Product Innovation at Athleta, leading a team of some 30 designers and directing seasonal vision, colour palette, print, and product development across all categories. Carlson's other responsibilities at Athleta included product conceptualisation and operations (for highly-praised launches such as the Empower Bra, Sculptek, Powervita, and NeoShell); supervision of product sustainability efforts; and partnerships. She launched the Athleta Academy, a training programme that develops fresh talent into performance designers, in 2017.

Carlson's career also includes senior director of Global Design roles at Gap and Banana Republic, as well as senior designer positions at Tommy Hilfiger, New York & Company, Liz Claiborne, Levi Strauss and Harve Benard. In July 2018, Carlson founded Sarah Carlson, her eponymous design group, which was devoted to transforming design and product development into more environmentally streamlined and sustainable practices.

"I have always been passionate about designing apparel that supports women to lead active, healthy, and vibrant lifestyles," said Carlson of her career. "With its refreshed perspective on performance apparel, Vuori undoubtedly shares those passions with me as they continually break the boundaries of traditional activewear. I am thrilled to join the Vuori family, and consequently their meaningful mission of encouraging women to live full, dynamic lives."

After successfully launching as a men's collection in 2015, Vouri immediately received requests from women who wanted Vuori's fresh approach to activewear for themselves. The brand began testing women's pieces shortly after, and this Spring will launch an expanded collection— its largest commitment to the women's market to date.

"Our entire team has put so much time, ideation and soul into our women's line, and we could not be more pleased to officially welcome Sarah to our ever growing family," said Vuori founder and CEO Joe Kudla. "Her decorated background and track record of success speak for themselves. Perhaps most importantly, Sarah's passion for innovation, sustainability and the creative process are well aligned with the values that we cherish and have built this business around. We welcome Sarah with great enthusiasm as she plays a key role in growing our women's business."

Carlson's hire is Vuori's most recent growth indicator, following last summer's brick-and-mortar store openings in Manhattan Beach and San Francisco. Later this year, Vuori will cut the ribbon to yet another store in Del Mar, California. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 12th Jun 2021

G20 GDP returns to pre-pandemic level in Q1 2021: OECD

Gross domestic product (GDP) of the Group of 20 (G20) area returned...

Pic: Stock for you / Shutterstock.com

Apparel/Garments | On 12th Jun 2021

Prime Content| Japan's clothing imports fall 13.2% in 2020-21

Japan’s imports of clothing and accessories declined by 13.2 per cent ...

Pic: Shutterstock

Textiles | On 12th Jun 2021

Setting right targets for issues key to building biodiversity strategy

Setting the right targets for issues in play in locations, i.e.,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under our own supervision

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit

The Indian Technical Textile Association (ITTA) is the only association of ...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search