Home / Knowledge / News / Fashion / Zegna, Reliance Brands invest in Raghavendra Rathore
Zegna, Reliance Brands invest in Raghavendra Rathore
Jun '18
Courtesy: Raghavendra Rathore
Courtesy: Raghavendra Rathore
Ermenegildo Zegna Group, a worldwide leader in luxury menswear, with Reliance Brands Limited, has jointly invested in Raghavendra Rathore Jodhpur, one of India’s leading luxury menswear brands. The scope of the investment includes the sharing of strategic strengths aimed at helping Raghavendra Rathore Jodhpur accelerate its growth and brand potential.

Both Ermenegildo Zegna and Reliance Brands Limited have now acquired an equity stake in Raghavendra Rathore and will work with the designer and his team to enhance its position as India’s foremost menswear brand in the Luxury Space. A first of its kind, this three-way partnership, signals optimism for the industry and opens a roadmap for accelerated growth, giving more tenacity to the world of luxury fashion in Asia.

With over 25 years of industry knowledge and service in the luxury menswear segment, Raghavendra Rathore Jodhpur has evolved into one of Asia’s premier menswear brands, with clients spread across from Singapore to the UK and Middle East. Keeping heritage and the brand’s regal lineage at its core, the bespoke brand has managed to create an emotional product offering and has secured a significant market share through its circle of core clients – men around the globe with good taste and women who shop for these men.

"Our appreciation of the achievements that Mr. Raghavendra Rathore has accomplished together with the ease with which we discussed this new venture were key factor in taking this crucial decision," said Ermenegildo Zegna, CEO of the Group. "I’m delighted with the possibility of this opportunity, it is perhaps wise wisdom to partner and invest in key players in developing markets, to take the threshold for luxury, to a new level."

"We see ourselves as a conduit to encourage luxury activity in the country, celebrating heritage through the Raghavendra Rathore luxury bespoke brand, is an experience unique to the world of luxury," Darshan Mehta, of Reliance Brands Limited, said.

"To unlock the potential of the brand Raghavendra Rathore Jodhpur, timing is everything. This strategic alliance represents a partnership that can nurture my vision of promoting our rich tradition, craft and the epitome of classic style, through our brand offering. Most importantly it endorses the pedigree of the brand, as it rubs shoulders in the plethora of luxury brands. This partnership celebrates the symbolic acceptance of Indian design on a global footprint for the first time," designer Raghavendra Rathore said. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Vietnam targets $40 bn in textile-garment exports in 2019

Apparel/Garments | On 22nd Jan 2019

Vietnam targets $40 bn in textile-garment exports in 2019

The Vietnam Textile and Apparel Association (VITAS) has set a target...

Myanmar RMG units exporting to EU rose by 180 in 5 yrs

Apparel/Garments | On 22nd Jan 2019

Myanmar RMG units exporting to EU rose by 180 in 5 yrs

The number of readymade garment (RMG) factories in Myanmar that...

Courtesy: Microsoft

Textiles | On 22nd Jan 2019

Microsoft India launches e-com site for handloom weavers

Microsoft India recently launched a new e-commerce platform,...

Interviews View All

Deepak Jain, Baggout

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...



<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search