Home / Knowledge / News / Fashion / Zegna, Reliance Brands invest in Raghavendra Rathore
Zegna, Reliance Brands invest in Raghavendra Rathore
28
Jun '18
Courtesy: Raghavendra Rathore
Courtesy: Raghavendra Rathore
Ermenegildo Zegna Group, a worldwide leader in luxury menswear, with Reliance Brands Limited, has jointly invested in Raghavendra Rathore Jodhpur, one of India’s leading luxury menswear brands. The scope of the investment includes the sharing of strategic strengths aimed at helping Raghavendra Rathore Jodhpur accelerate its growth and brand potential.

Both Ermenegildo Zegna and Reliance Brands Limited have now acquired an equity stake in Raghavendra Rathore and will work with the designer and his team to enhance its position as India’s foremost menswear brand in the Luxury Space. A first of its kind, this three-way partnership, signals optimism for the industry and opens a roadmap for accelerated growth, giving more tenacity to the world of luxury fashion in Asia.

With over 25 years of industry knowledge and service in the luxury menswear segment, Raghavendra Rathore Jodhpur has evolved into one of Asia’s premier menswear brands, with clients spread across from Singapore to the UK and Middle East. Keeping heritage and the brand’s regal lineage at its core, the bespoke brand has managed to create an emotional product offering and has secured a significant market share through its circle of core clients – men around the globe with good taste and women who shop for these men.

"Our appreciation of the achievements that Mr. Raghavendra Rathore has accomplished together with the ease with which we discussed this new venture were key factor in taking this crucial decision," said Ermenegildo Zegna, CEO of the Group. "I’m delighted with the possibility of this opportunity, it is perhaps wise wisdom to partner and invest in key players in developing markets, to take the threshold for luxury, to a new level."

"We see ourselves as a conduit to encourage luxury activity in the country, celebrating heritage through the Raghavendra Rathore luxury bespoke brand, is an experience unique to the world of luxury," Darshan Mehta, of Reliance Brands Limited, said.

"To unlock the potential of the brand Raghavendra Rathore Jodhpur, timing is everything. This strategic alliance represents a partnership that can nurture my vision of promoting our rich tradition, craft and the epitome of classic style, through our brand offering. Most importantly it endorses the pedigree of the brand, as it rubs shoulders in the plethora of luxury brands. This partnership celebrates the symbolic acceptance of Indian design on a global footprint for the first time," designer Raghavendra Rathore said. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 14th Nov 2018

Vietnam ratifies trans-Pacific trade pact CPTPP

Vietnam’s 14th National Assembly recently adopted a resolution...

Courtesy: EU Chamber of Commerce

Textiles | On 14th Nov 2018

PRC promises unrealised: EU Chamber of Commerce in China

The European Union (EU) Chamber of Commerce in China has said the...

Zimbabwe’s firm sacks 200 as S Africa scraps trade pact

Apparel/Garments | On 14th Nov 2018

Zimbabwe’s firm sacks 200 as S Africa scraps trade pact

Zimbabwe’s apparel company Archer Clothing is witnessing fears of...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search