Interviews
Dubai Outlet Mall - great place for seasonal/regular shopping
26 Dec '07
4 min read
Dubai Outlet Mall, the first outlet concept mall in the region, is proving to be a unique retail destination that promotes value-shopping by making big brands available at heavily reduced prices.
With a staggering range of products to suit every style and budget it has become a big attraction for residents of the UAE and visitors, especially with seasonal shopping and festive celebrations.
The offer of premium and top fashion brands made available at heavily reduced prices has seen footfall at the new mall multiply rapidly since opening which has made the mall increase their trading hours.
According to the mall's Director, Vishal Mahajan, the continuously increasing footfall in the mall and comments by all retailers that the business is much above expectations is proving Dubai Outlet Mall to emerge as one of the most popular attractions in Dubai, in the brief period since its opening in August this year.
"We had planned on attracting a large percentage of domestic consumers to the mall - apart from international visitors & tourists – and we are pleased at the popularity we are achieving.
As part of the countdown to the festive season ahead, residents from as far as Abu Dhabi, Al Ain, Fujairah, Sharjah and Ajman continue to drive to the mall everyday, apart from the obviously large percentage of people living in Dubai.
Residents have been quick to catch on to the fact that Dubai Outlet Mall is a great place for seasonal or regular shopping – whether it be for themselves, their friends, family members and colleagues; to buy a special treat or to look for an elusive gift. The mall is also becoming increasingly popular with tourists and we are happy to welcome them.
"The great advantage is that with every purchase the shoppers make at Dubai Outlet Mall, their shopping money is in fact being stretched considerably as everything they buy gives them a great bargain due to reduced prices." he explained.
An added attraction is that Dubai Outlet Mall is located within a 20 minute driving distance from the World Trade Centre, on Dubai – Al Ain Road, Route 66.
With a staggering range of products to suit every style and budget it has become a big attraction for residents of the UAE and visitors, especially with seasonal shopping and festive celebrations.
The offer of premium and top fashion brands made available at heavily reduced prices has seen footfall at the new mall multiply rapidly since opening which has made the mall increase their trading hours.
According to the mall's Director, Vishal Mahajan, the continuously increasing footfall in the mall and comments by all retailers that the business is much above expectations is proving Dubai Outlet Mall to emerge as one of the most popular attractions in Dubai, in the brief period since its opening in August this year.
"We had planned on attracting a large percentage of domestic consumers to the mall - apart from international visitors & tourists – and we are pleased at the popularity we are achieving.
As part of the countdown to the festive season ahead, residents from as far as Abu Dhabi, Al Ain, Fujairah, Sharjah and Ajman continue to drive to the mall everyday, apart from the obviously large percentage of people living in Dubai.
Residents have been quick to catch on to the fact that Dubai Outlet Mall is a great place for seasonal or regular shopping – whether it be for themselves, their friends, family members and colleagues; to buy a special treat or to look for an elusive gift. The mall is also becoming increasingly popular with tourists and we are happy to welcome them.
"The great advantage is that with every purchase the shoppers make at Dubai Outlet Mall, their shopping money is in fact being stretched considerably as everything they buy gives them a great bargain due to reduced prices." he explained.
An added attraction is that Dubai Outlet Mall is located within a 20 minute driving distance from the World Trade Centre, on Dubai – Al Ain Road, Route 66.
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