Luxury firm Hermes expands presence in China

The façade, locally made, vibrating with a degradé of colourful glazed ceramic bricks, is contrasted with the transparency of floor to ceiling glass windows, which reveal the store interiors to passersby. Located on the ground floor of the MixC mall, the store offers an inviting backdrop in which visitors will discover the house’s métiers. The open floor plan is spacious, creating an easy flow from the vivid display of women’s silks at the main entrance to the fashion jewellery, perfume and beauty to the right. Visitors then pass through the maison collection to reach women’s universe and the jewellery and watches alcove. At the heart of the store, are the equestrian and leather collections, followed by the men’s universe, with its selection of shoes, accessories and silks, accessible through a second entrance.

Inside, the cadence of rectangular salons, framed by the iconic Grecques lighting and ‘Faubourg’ mosaic, or colourful bespoke carpets that bring individuality to each universe, is tempered by a curved lighting cove in the ceiling that traverses the store. The palette of deep reds through blues dances about as accents in the mosaics and terrazzo, or as a strong design statement in the degradé blue lacquered feature walls, which creates depth while framing the objects in an eye-catching fashion. The craft-like treatment of the patterned walls of the watches and fine jewellery alcove, evokes the minerality of salt. Custom furniture and inviting lounges bring conviviality to each area, the company said in a press release.

A studied curation of artworks, 21 in all, punctuate the walls and further enhance the singular vision of this store. A mix of contemporary photography from the Hermès collection and carré prints, vivid etchings and illustrations from Émile Hermès collection, continues the lively conversation between the house’s heritage and the present.

This inaugural Tianjin store marks a new chapter for Hermès in China and invites loyal customers and new visitors to discover the house’s creativity and fine craftsmanship through its métiers.

Fibre2Fashion News Desk (RR)