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Paris welcomes Nike house of innovation

05
Aug '20
Pic: Nike
Pic: Nike
Brand: House of Innovation
 
Company: Nike
 
Location: Avenue des Champs-Élysées, Paris
 
Area: 2,400 square metres
  
Store design | Interiors & VM | Fixtures: Located at the flagship’s entry, Mission Control is a wall-to-wall installation that serves as the heartbeat of Nike Paris, connecting shoppers to the global and local community of sport, exclusive Member benefits. A game-changing service innovation combining personalisation and digital capabilities, Bra Fit by Nike Fit uses fit as the foundation to create a better shopping experience. Nike Paris ignites Nike’s digital capabilities through a comprehensive suite of Nike App Services in-store (buy online, reserve in store, Nike scan to learn, Nike scan to try, Nike shop the look) and an enhanced digital infrastructure with boosted Wi-Fi technology.
 
About the company: Nike is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Its wholly-owned subsidiaries include Converse, which designs, markets, and distributes casual footwear, apparel and accessories. The company was founded by Bill Bowerman and Phil Knight in 1972 and is headquartered in Beaverton, Oregon.

Fibre2Fashion News Desk (JL)


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