The North Face launches new retail concept in SoHo

Company: VF Outdoor Llc

Location: SoHo, Manhattan, New York, The USA

Area: 8,000 sq ft

Product profile: To mark the opening of the SoHo location, the store includes limited edition, custom basecamp duffel bags created in partnership with notable New York City artists including Adam Lucas and Eric Haze, as well as The North Face athlete Renan Ozturk. The store features outdoor recreation products like clothing, footwear and equipment for men, women and kids.

Store design | Interiors & VM | Fixtures: Through the refreshed retail strategy, the brand transforms its existing locations into basecamps for exploration, aiming to create a stronger connection with consumers and evolve The North Face retail environment to a space that feels more like the brand and less like a store.

Elements in the store include a museum-like archive of The North Face athlete expeditions and significant icon products, a signature Half Dome scent that will transport customers to the outdoors, alongside the team known as ‘guides,’ equipped to offer gear and exploration recommendations tailored to local adventure.

The store also features FSC certified reclaimed wood, steel, granite and low VOC paints.

About the company: The North Face, a division of VF Outdoor Llc, is headquartered in California on a LEED Platinum-certified campus was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today North Face is the world's leading outdoor brand, creating athlete-tested, expedition-proven products.  The brand protects outdoor playgrounds and minimize the impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally. (PA)

Fibre2Fashion News Desk – India