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Asahi Kasei opens new Bemberg showroom in New York

17
Jul '19
Pic: Asahi Kasei
Pic: Asahi Kasei
Asahi Kasei, the sole maker of Bemberg fibre, has opened its new Bemberg Lining Showroom in the heart of Garment District, New York, US. This is the first showroom totally dedicated to unique, high quality Bemberg lining fabrics. The initial focus will be on a homeland supply of Japanese-made lining manufacturers introducing them to the market in a new way.

The showroom hosted by CHH America, whose remit will be to communicate the advantage and values in choosing Bemberg for the best linings option, and how its unique, responsible profile can add quality and brand value appeal to tailoring based apparel brands, designers and upcoming fashion students. The unique offer from this showroom is a dedicated new stock service, managed by CHH, where they will deliver even small meterage on demand, said Asahi Kasei in a media statement.

In addition to this service, Bemberg will present a full range of new fabric innovations at the Premiere Vision New York from today onwards. These will include manufacturers from around the world including SMI, Sidonios, Ekoten, Ipeker and Silver from the US, as well as the luxury linings already installed at the showroom.

Made from a natural material, Bemberg is a biodegradable fibre that breaks down naturally after disposal. (PC)

Fibre2Fashion News Desk – India


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