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Lenzing bags Austrian State Prize 2018 for smart packaging

26
Nov '18
Courtesy: Lenzing
Courtesy: Lenzing
Austria-based fibres and filaments producing firm, Lenzing, and its partners were granted the Austrian State Prize 2018 for smart packaging this year. The federal ministry of digital and economic affairs and the federal ministry of sustainability and tourism bestowed the Austrian State Prize in the B2C category on the Packnatur reusable wood-based bag.

The reusable bag is made with fibres produced by Lenzing and was developed by Lenzing and its partner, VPZ Verpackungszentrum. The bags are utilised in the supermarkets of the Swiss food retailer Coop and the Austrian firm Rewe International, according to Lenzing.

The Packnatur reusable cellulose bag is particularly suited for the packaging of fruit and vegetables and serves as an ideal replacement for plastic bags. The jury provided the following reasons to justify the selection of the winner: The Packnatur reusable cellulose bag comprises a long-lasting, reusable packaging solution made of a renewable raw material but not at the expense of food. It has very pleasant haptics and supports longer shelf life of food.

Lenzing fibres are made from the natural and renewable raw material wood. For this reason, they are biodegradable. Moreover, they pollute neither rivers nor seas with micro-particles are washed out in the process of washing.

The Austrian State Prize for smart packaging was granted on the occasion of the third Austrian Packaging Day. This year for the 58th time, the objective of this award is to highlight modern packaging solutions and excellent projects as best practice examples and thus put the national packaging industry in the international limelight. (GK)

Fibre2Fashion News Desk – India


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