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Mara Hoffman bags Unifi's Leading the Change Award

Feb '19
Mara Hoffman
Mara Hoffman
Mara Hoffman has bagged the Repreve Champions of Sustainability Leading the Change Award at the recently held New York Fashion Week (NYFW) reception hosted by Unifi, leading innovators in manufacturing synthetic and recycled performance fibres. The award recognises Mara Hoffman’s commitment to reducing environmental impact through conscious fashion.

The brand is recognised as a sustainability advocate and for its part in helping Unifi recycle 14 billion bottles, by using Repreve. Many of Mara Hoffman’s bestselling swimwear pieces are made with Repreve, which helps divert bottles from ending up on our land or in our oceans. The brand hopes to make consumers more mindful and to evolve the relationship society has with clothing.

Mara Hoffman is known for its unique and focused commitment to sustainability. Realising the impact the fashion industry has on the environment, the brand has implemented a strategy to drive effective change since 2015 with initiatives ranging from shipping its swimwear in compostable packaging, incorporating recycled, organic, and responsibly sourced fabrics and researching ways to lessen the brand’s environmental footprint.

“Mara Hoffman exemplifies integrating sustainability and innovation for the good of tomorrow. The Mara Hoffman brand perfectly represents what the fashion industry can achieve when it pairs visionary leadership with sustainable materials that perform at the highest level with reduced environmental impact. We congratulate Mara Hoffman and applaud their continued commitment to be an advocate, partner and ultimately, a leader in this effort,” Helen Sahi, vice president of global corporate sustainability, Unifi said in a press release.

The brand introduced Repreve fibre into its swimwear, beginning with the Resort 2017 collection, as an additional part of the brand’s commitment to sustainable fashion. The process to make Repreve transforms recycled plastic bottles into sustainable, performance fibre, offsetting the use of new petroleum, emitting fewer greenhouse gases and conserving water and energy in the process. Mara Hoffman currently uses Repreve in all of its textured swimwear.

“It’s encouraging to know sustainable practices are being celebrated by our industry partners. When we began our sustainable journey four years ago, we did so with the goal to generate awareness about the industry’s impact on the planet and subsequently to design and manufacture our garments with greater care. We’re honoured to receive this award, which continues to drive awareness, and look forward to continued progress in the apparel industry,” Mara Hoffman, president and creative director said. (GK)

Fibre2Fashion News Desk – India

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