X-static – the wonder fibre makes an Indian debut

23 Jun '05

4 min read

Did you know that the uniforms of teams from 61 countries in the 2004 Olympics had X-staticâ as a way to prevent athletes from overheating in the blistering Athens sun? And that X-staticâ products have gone on raids with the U.S. army (their uniforms use it), orbited the earth (astronauts wear it), and even helped protect Anna Kournikova from the hot sun? If you are surprised to know this and want to know more, X-staticâ is now here in India to cater to the huge Asia-Pacific market.

A product researched and developed by Noble Fiber Technologies Inc., USA, X-staticâ is a silver coated textile fiber that enhances products with permanent and natural anti-odor, anti-static and thermodynamic properties. This wonder product, which is already being used by several giant international brands in various products across the world, has been brought to India under a partnership between Noble Fiber Technologies, USA & Central India's leading Industrial Group - Kalani Group of Industries.

This partnership includes Noble Fiber Technologies granting exclusive rights to Flexituff International Ltd., (Kalani Group), world leaders in manufacturing FIBC bags, for packaging solutions using X-staticâ in the Asia-Pacific region (estimated market size US$ 1.2B). The partnership also includes sole rights for institutional sales such as the Indian Armed Forces including the Army, Navy, Air Force, Para Military, BSF & Police Force for varied applications like uniforms, tents, and jacketsets.

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