Israel : Nilit focusing on marketing new Sensil nylon 6.6 brand

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Nilit focusing on marketing new Sensil nylon 6.6 brand

22
Jun '18

Courtesy: Nilit Fibre

Nilit Fibers, an Israel based producer and marketer of high quality nylon 6.6 fibres for apparel and other products, is focusing on executing a strong marketing strategy for its Sensil fibres, a new nylon 6.6 brand by the company. The brand will soon debut on social media platforms to reach final consumers and support the company’s selected partners.

“Sensil, a new nylon 6.6 brand by us, lends a superior level of performance and style from fibre to fabric to finished garment. This is an exciting new way to tell our nylon 6.6 quality and success story to consumers, brands and retailers. It is the new master umbrella brand for Nilit's premium and specialty performance products for apparel,” said Pierluigi Berardi, VP marketing, Nilit Fibers, in an interview with Fibre2Fashion.

Nilit Fibers has production plans in Israel, China, Brazil and the US, and its sales and marketing offices are situated in over 70 countries.

The global market size of N6.6 textile filament is valued around 230 KT/year with a 2 per cent compound annual growth rate (CAGR).

“Nylon 6.6 is the highest quality of man-made fibre. It is stronger, softer, and looks and feels better than any other competitive synthetic fibres. It has a more appealing lustre and better longevity than nylon 6. It is ultra-comfortable, offers superior performance with inherent odour control, allows temperature and moisture management, is durable, and tactile, thereby making it a popular choice for next-to-body garments,” he added.

Berardi said that the company is working on new cooling temperature control fibres with special lustres and brightness for fashion such as the Sensil premium nylon 6.6 and Diamond fashion yarn introduced last year. “With these fibres, we really look at fulfilling consumer needs and meet their expectations.” (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India

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