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Trevira to repeat joint booth concept at Heimtextil 2020

06
Nov '19
Pic: Trevira
Pic: Trevira
Trevira, which manufactures high-quality, flame retardant polyester fibres, will be repeating its successful joint booth concept at the upcoming Heimtextil fair, due to take place from January 7-10, 2020 in Frankfurt, Germany. Together with 32 of its major customers, Trevira will be located on a stand of over 2000 square metre in hall 4.2.

The participants of the Trevira CS joint stand will cover the entire textile value chain: from the fibre production and yarn manufacture, to the colouring, weaving and warp and weft knitting stages, to the textile editor. Trevira’s customers will present their latest Trevira CS products for home and contract textiles at individual stands, demonstrating their contribution to the value chain. This year, Trevira will welcome a new partner to its Heimtextil stand, design and engineering specialist imat-uve.

“We’re excited that our joint fair booth has proved to be so popular and that we are increasing the number of Trevira CS customers joining us for Heimtextil year on year. This means that we can once again look forward to displaying the extensive range of possibilities and applications available in Trevira CS,” said Trevira CEO Klaus Holz.

Trevira’s joint booth, which will be situated in hall 4.2, immediately next to the Messe Frankfurt exhibition 'Interior. Architecture. Hospitality', will also feature a special showcase, 'Textile Future by Trevira CS' especially for the contract market. To curate this special display, Trevira has secured a collaborative partnership with renowned Berlin design company Studio Aisslinger. The studio is known for its outstanding work in experimental and product design, innovative materials and architectural concepts. The exhibition, 'Textile Future by Trevira CS', will give visitors, especially interior designers and decorators, an opportunity to find out more about the extensive choice of cutting-edge, innovative applications opening up for Trevira CS fabrics on the contract market, highlighting future and current trends.

“With our Heimtextil 2020 fair booth, we again look forward to offering a networking platform that will be of special interest to decision-makers on the contract market. Our customers will be showing their new collections, giving visitors ample opportunity to get to know the many new fabrics and applications available in Trevira CS. Visitors to our special exhibition will gain a fascinating insight into trendsetting textile concepts in the areas of public spaces, hospitality, health and care and mobility as well as workspace design,” said Anke Vollenbröker, head of marketing of Trevira CS.

To create the special exhibition, Trevira CS customers were invited to submit their newest Trevira CS articles in a specified colour range. After over 600 items from around 50 customers were received, these were viewed by designers from Studio Aisslinger, who selected about 250 of the most outstanding products for the exhibition. Each year, Trevira has special materials selected by a neutral jury to be given special recognition and to be featured as highlights at the Trevira fair booth. This year, Studio Aisslinger was asked to choose these products deemed to be especially creative or innovative.

Fibre2Fashion News Desk (PC)


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