News Flash

Umbro unveils new shirt for Manchester City fans

15 Jul '11

4 min read

The new Home strip features blue shorts with white side panels that visually connect with the shirt, to create a dominance of the famous City vista blue. The socks feature a special anatomical footbed and feature bold blue and white hoops, a pattern which has seen City through some of the most successful periods of their history.

Trevor Cairns, Chief Marketing Officer for Umbro, added: "'Blue Moon' is the connection between Manchester City fans and the players. Hearing the song – whether it's before, during or after games – is an inspiration to the City players. We wanted to celebrate this relationship by capturing the song within the shirt. This is the first time that fans have been featured within a football shirt in this way. We hope both the players as well as the fans are proud to wear it."

Chief Brand and Commercial Officer for Manchester City, Ian Cafferky, said: "Manchester City Football Club has always connected well with fashion and music. This special relationship has spanned decades and helped shape Manchester's rich cultural landscape. Blue Moon is part of City's DNA. Liam covering the song is a fitting tribute to both the Club and the fans. As a true blue himself, it is great to have him as the first fan to wear the new home kit. We look forward to playing it next season in the stadium."

Umbro International Ltd

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