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O'Neill ties up with Olympic swimmer Natalie Coughlin

19 Aug '11

4 min read

• FORWARD: fashionable layering styles that transition from the gym to the street -- truly created for 365 days of the year.

"For just shy of 60 years, O'Neill has been known for its high quality performance products," said Kari Johnson, O'Neill's VP of Design and Marketing. "We're extending our story even further by introducing an activewear line that reflects our rich technical history and California beach roots, and addresses the needs and lifestyle of a modern active female."

"O'Neill 365 is dedicated to merging fashion and function, and the timing couldn't be better for us to introduce our first activewear collection," added Carter. "O'Neill 365 showcases O'Neill's roots in innovation by bringing fresh design and technology to the fitness market."

O'Neill, the original California surf, snow and youth lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world's first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.

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