Finish Line now selling high school merchandise

27 Sep '11

3 min read

Nearly 100 high schools nationwide from Los Angeles, CA to Jamestown, NY have a new reason to cheer this fall with officially licensed tee shirts, hoodies and other apparel available at more than 50 Finish Line stores from coast-to-coast. The apparel, displayed in the new Student Section of the stores, features official school colors, logos and mascots just in time to make football season more spirited.

Each of the participating Finish Line stores is offering the apparel that represents high schools in the neighborhoods they serve. Not just for students, apparel in the Finish Line Student Section is perfect for parents, grandparents, siblings, alumni and anyone who wants to show support for their school.

"The student section at any high school game is always filled with the most spirited and intensely competitive fans you'll find anywhere in sport. This inspired our Student Section name," said David Osswald, Vice President, DMM Softgoods for Finish Line. "With this new program, we are thrilled to offer the fans of nearly 100 high schools across the country the opportunity to access officially licensed gear with sales directly benefitting the schools. This is a game fans cannot lose," he added.

The current apparel assortment is manufactured by E5 Inc. Licensing for Student Section apparel comes from a partnership of the National Federation of State High School Associations (NFHS) and the Licensing Research Group (LRG). Student section apparel features a distinctive hangtag that ensures customers that royalty payments are being provided, a portion of which is distributed directly to schools. There is no cost for schools to participate.

Finish Line stores and high schools for which they are stocking apparel are listed online at website. Those who don't find their school on the list and want access to high school apparel at Finish Line are encouraged to visit the Student Section tab on the Finish Line Facebook page.

To prove who has the most school spirit, Finish Line is sponsoring a high school fan contest via Facebook. Students will be asked to upload photos that show their school spirit. Facebook fans will then vote on the photos. From the five that receive the most votes, Finish Line will select one grand prize winner whose school athletic department will receive $10,000. The winning school will also be considered for inclusion in the Finish Line Student Section apparel program in 2012.

Finish Line is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line operates 647 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style.

Finish Line Inc

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