Italian apparel brand opens two new boutiques in China

30 Oct '12

1 min read

Brioni strengthens its presence in Asia with the opening of two new boutiques in China, one in the exclusive China World Mall in Beijing and the other in the Matro Mall in Suzhou. The boutiques trace Brioni’s innovative store concept and are elegantly appointed with unique furniture to offer a sophisticated shopping experience.

With a surface of 200 square metres, the boutique in Beijing is the largest in China and features an internal layout that harmoniously melds the minimalist rigor of the mirrored wardrobes with the timeless flair of quilted leather armchairs. Materials such as lacquer, brass, bronze are reflected on contemporary furnishings and lush pieces.

The architecture of the Suzhou store spreads over 120 square metres of sophisticated design expressed through interiors created with exclusive materials that elegantly blend innovation and tradition. A mix of shiny surfaces such as bronze and brass that artfully play with the light when combined with the transparency of the glass balconies.

With these latest openings, Brioni has increased the number of its stores in China to fourteen.

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