US apparel industry sales reaches $181bn in 2005, reports NPD
21 Feb '06
3 min read
Women spent $2.6 billion on hats and scarves, driving an 11 percent increase in the category. Cozy pajamas and fluffy robes were all the rage last year as women's sleepwear sales generated nearly $4 billion in 2005, a 10 percent increase in dollars from 2004. It was also a strong year for women's intimate apparel, the $9.6 billion industry expanded by nearly 4 percent in 2005.
"Women updated their wardrobes and showed a propensity towards style and comfort. Accessories provided a great way for women to update their look. Women also pampered themselves with cozy pajamas and robes and other self-care products that went beyond apparel," said Cohen.
Big investments were made in the women's jean sector. In 2005, women's jeans were $7.6 billion, up nearly 10 percent in sales. Women's premium jeans (jeans priced over $100) accounted for 18 percent of denim sales in U.S. department stores, up from 12 percent in 2004. Women needed something to wear with their jeans and so, they shelled out over $10 billion on t-shirts, posting a 10 percent spurt last year.
"Last year was a clear indication of where the consumer is heading for 2006. Today's consumer enjoys splurging on higher-end products now and then, but their quest for value still remains," said Cohen.
The NPD Group has provided reliable and comprehensive consumer and retail information for a wide range of industries. Today more than 1,400 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business.
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