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News Flash
Macy's selects Starcom - media planning & buying agency
23 Feb '06
2 min read
Joanne Davis Consulting Inc and Jane Twyon Inc assisted in the identification of potential agencies, development and management of the process, and final negotiations.
Starcom is a full-service media division of Starcom MediaVest Group, which is ranked as one of the largest media communications agencies in the world and encompasses an integrated network of highly specialized consumer contact companies.
Starcom's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, sports sponsorship and event marketing and media.
With nearly 3,500 employees in 89 markets worldwide, Starcom delivers brand-building results for many of the world's leading companies.
Federated, with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2006 sales expected to be more than $27 billion. Federated operates more than 850 department stores and more than 720 bridal and formalwear stores in 49 states.
Starcom is a full-service media division of Starcom MediaVest Group, which is ranked as one of the largest media communications agencies in the world and encompasses an integrated network of highly specialized consumer contact companies.
Starcom's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, sports sponsorship and event marketing and media.
With nearly 3,500 employees in 89 markets worldwide, Starcom delivers brand-building results for many of the world's leading companies.
Federated, with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2006 sales expected to be more than $27 billion. Federated operates more than 850 department stores and more than 720 bridal and formalwear stores in 49 states.
Federated Department Stores Inc
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