Golf wear company Ashworth Inc has signed an agreement with Ryder Cup Ltd to become the Lead Vendor, as well as Official Licensee, at the September 2006 Ryder Cup to be held at the K Club in Ireland.
This agreement extends the 14-year relationship between Ashworth, the market leading clothing brand in golf, and The Ryder Cup, the world's most celebrated golf event.
Grahame Jenkins, Managing Director at Ashworth Europe, said, "We are delighted to be involved with the prestigious Ryder Cup event once again. Ashworth has now had a continuous 14-year relationship with The Ryder Cup on both sides of the Atlantic, and has previously been The Ryder Cup's Lead Vendor at the Belfry in 2002 and at Oakland Hills, Detroit in 2004."
“This is the perfect opportunity for Ashworth to showcase our industry-leading products, including our unique Ryder Cup clothing line, to one of the largest golf audiences at one of the most important golf events of 2006," added Jenkins.
As part of the Lead Vendor agreement, Ashworth will have the major presence in The 2006 Ryder Cup Merchandising Tent, making it the most prominent apparel company at this year's event.
In addition to being named the Ryder Cup's Lead Vendor, Ashworth is also one of a select few companies to hold a License Agreement for the 2006 Ryder Cup. This entitles the company to manufacture and sell Ryder Cup merchandise in 26 countries across Ashworth's European distribution network.
As part of this agreement, Ashworth has designed a specific Ryder Cup clothing line. The new designs are based on the striking blue and gold colors of the European Union flag, and each garment will feature The Ryder Cup logo.
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