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G-III Apparel to design & create Wal-Mart's Exsto Brand

31 Mar '06

2 min read

Leather and non-leather apparel designing, manufacturing & marketing company G-III Apparel Group Ltd (GIII) announced that it had expanded its relationship with Wal-Mart Stores Inc with its participation in the design and production of a new young men's branded sportswear line, Exsto, which Wal-Mart recently acquired from G-III Apparel.

The Exsto brand is aimed at price-conscious, male consumers between 18 and 35 who seek strong fashion that reflects a hip, urban sensibility. G-III noted that it is currently the sole supplier of Exsto branded products to Wal-Mart. Initially, the line will consist of sportswear, outerwear and hats and is expected to be available in 300 select Wal-Mart stores for the upcoming Fall season.

The company noted that Jeffrey Tweedy, who joined G-III in December 2005 as President of the Company's sportswear division, is spearheading the development of the Exsto line. Prior to holding this position, Mr. Tweedy was Executive Vice President of Sean John Apparel, having helped build Sean John into a $450 million global lifestyle brand from its inception in 1998. Mr. Tweedy has also held the positions of Vice President of Karl Kani Jeans, Sales Manager for Ralph Lauren Womenswear, and National Sales Manager of Knitwear for Hugo Boss.

G-III Apparel Group Ltd is a leading manufacturer and distributor of outerwear and sportswear under licensed labels, its own labels and private labels.

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