The adidas Group is one of the global leaders within the sporting goods industry and the National Basketball Association have signed an 11-year strategic global merchandising partnership that will make the adidas brand the official uniform and apparel provider for the NBA, the Women's National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.
The new merchandising relationship with adidas, a marketing partner of the NBA since 2002, comes as a result of the Group's January 2006 acquisition of Reebok International Ltd., the NBA's exclusive uniform and apparel provider since 2001 and includes rights to sell apparel as well as casual and performance footwear in the U.S., Canada, Europe, and Asia. The Reebok brand will continue to be a global marketing partner of the NBA and will maintain the ability to create NBA branded footwear.
adidas and the NBA will also team up at retail with an increased adidas presence at the world's only NBA Store, on Fifth Avenue in New York City, by creating an adidas-NBA concept shop that will be the prototype for additional retail development around the world. adidas will also sell NBA products throughout its retail locations around the world including the 2,100 adidas franchise stores in China.
“The adidas brand is recognized for excellence in sports heritage and performance on a global basis,” NBA Commissioner David Stern commented. “NBA and adidas branded apparel and footwear will be available to even more fans around the world continuing our effort to expand the league's accessibility to anywhere fans can dribble a ball or watch a basketball game.”
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