Rainer Schnetgöke to head German sales at Atelier Gardeur

In this role he will be responsible not only for the shop-in-shop systems but also for managing staff in the firm’s Shops and coordinating retail areas across Germany.

His core distribution tasks include gaining additional retail space and expanding the vendor-managed retail areas as well as pushing verticalisation so as to sustainably drive the growth of the Atelier GARDEUR brand.

“In Rainer Schnetgöke we have been able to enlist an experienced sales expert for men and women’s trousers. Thanks to his proven experience in wholesale and retail management as well as in merchandising he will make a major contribution to giving the Atelier GARDEUR brand more exposure in retail,” says Gerhard Kränzle, CEO of GARDEUR GmbH.

Rainer Schnetgöke was responsible for sales at Roy Robson and Brax prior to working for MAC as a Sales Director and board member. He succeeds Petra Pankoke in this role, who left the company at her own request to give her career a new orientation.

About GARDEUR

The Mönchengladbach-based trouser specialist GARDEUR manufactures high-quality women’s and men’s trousers with a perfect fit. The Group’s portfolio includes the brands Atelier GARDEUR, G DESIGN and Thomas Rath Trousers. In-house designers, pattern makers, lab assistants, tailors and laundry engineers in Germany and Tunisia follow every single development step of a GARDEUR pair of pants.

Gardeur