Iconic men's line focuses on Tropical Prep & Retro Luxe

Dark florals

With high-street getting a taste of floral prints for this Spring, ICONIC lets you escape to a fantastical world of romantic floral where you can find your own personal paradise.

Exploring shades of muted navy blues and beiges, olive teamed with a color palette of whites, ivory, light blue to pop colors to add freshness, the collection is best worn semi casual for a preppy Resort look.

With relaxed shapes like polo tees, floral shirts and shorts, blazers and belts left hanging the entire vibe symbolizes ready to go on holiday. Dark paradise prints and animal and bird motifs are key to this collection.

RETRO LUXE

With smart and clever tailoring becoming a staple in the men’s wardrobe, ICONIC translates this trend with a trip down memory lane.

The collection is a revival of the 70’s aesthetics with a nautical look. A colour palette of red and navy with a hint of sand and antique white the collection features polo t-shirts, button down shirts, relaxed blazers and tailored shorts.

Nautical stripes, vintage retro graphics and neo geos a trend fast rising up the fashion charts where neon is mixed with geometric are the key elements to focus on when shopping for Retro Luxe.

Iconic