Calvin Klein to make women's dresses for G-III Apparel
17 Apr '06
3 min read
Apparel maker Calvin Klein Inc has entered into a strategic licensing agreement with G-III Apparel Group Ltd, for women's better dresses in the United States, Canada, and Mexico.
G-III will manufacture and distribute women's better dresses under the 'Calvin Klein' label to department and specialty stores. In order to maintain a selective distribution, the line is slated to launch in approx. 300 doors for the first season and is planned to be available in over approx. 800 doors by the end of the first year.
The product will be designed to complement the Calvin Klein women's better sportswear, outerwear, suits, shoes, and accessories offerings and to fill the current void for stylish, well-priced designer dresses.
The line will be offered at suggested retail prices that match comparable designer-styled better price points and is expected to ship twelve months a year beginning with a 'soft' launch for the Holiday 2006 season and a complete roll-out expected for the Spring 2007 season.
"We believe the contemporary dress zone is the perfect next step for the Calvin Klein women's brand and we are thrilled to be entering it," said Tom Murry, President and COO, Calvin Klein Inc. "We are very pleased to expand our partnership with G-III to include contemporary dresses. G-III has done an excellent job for us in men's and women's better outerwear and women's better suits and we anticipate the same success with dresses," Tom said.
Sammy Aaron, Vice-Chairman of G-III, said, "We are pleased to continue to strengthen our relationship with Calvin Klein Inc, and Phillips-Van Heusen with the launch of Calvin Klein women's better dresses. This agreement broadens our existing relationship with Calvin Klein, Inc, which already includes licenses to produce men's outerwear, women's outerwear and women's suits under the Calvin Klein label.”
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