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Splash checks in with aqua inspired apparels this summer

29 Apr '14
5 min read

With SS’14 comes the warmer weather and this calls for lighter textures and materials but not without a dose of iridescent coatings and embellishments. Labeled ‘Creed’, the last trend for women this season features long flowing gowns, dresses with metallic effect, embellishments and textures prompting to channel inner goddess. Classic combinations like moonlight white on white will impart an ethereal feel, while dazzling blues will lend a burst of royalty.  

It’s true when said that women trends are a revolution season after season while fashion for men is an evolution. This season’s first inspiration comes from the Tropical which goes on to take a new form. Termed ‘Earthy Paradise’, the collection uses washed tropical and botanical darks like the Amazon jungle, jaguar and exotic bird creatures.as a core print direction. Offered in various categories of clothing like jackets, pants and more.

Resort shirts and printed chino shorts subtle ditsy florals and placement motifs are used all over to add a casual appeal. Sweatshirts and tees in crewneck styles and shirts also borrow from the ever popular Aloha shirt tropical motif for wearable and updated interpretation. 
 
The perennial nautical trend is redesigned and engrained through various details and new pieces for a more dressed up ‘Resort’ trend. Traditional blue and white sailor stripes continue but are refreshed and mixed with other authentic graphics like globetrotting maps and prints.
 
Indigo as a colour plays a very important role in this trend, while Hawaiian florals are mixed with authentic heritage and marine feel are fused with preppy details. Indigo jerseys, sweatshirts, sleeveless truckers and chambrays shirts are key pieces. Camo print is washed out and the leafy floral print is interpreted in blue tones for the nautical look. 
 
Varsity is next on trend and caters to the Youth primarily, drawing inspiration from ‘Goth and Sports’. With sports inspired clothing finding its own audience in the last two seasons, this SS’14 we have updated the trend using bold and linear patterns with college fonts and an overlay of renaissance prints and minimal type slogans in clean palettes of grey, black and white.
 
Baseball jersey tops, arc leg joggers and deep armhole vests with a Luxe appeal are the key pieces for a very commercial casual sports look whereas monochrome, tie and dye, leather look alike PU and mesh appear in various treatments updating the contemporary sportswear.
 
Summing up the season at Splash and primarily a high summer trend that takes motivation from the West Coast surf sports and skate wear look, ‘California Surf’ is all about retro motifs, hippy Hawaiian prints which are mixed with tribal geometry and sporty accessories.
 
Japanese surf prints are also big influencers for this look that features horizontal striped shorts, ombre look pastel t-shirts with small conversation motif shirts, resort shirts, tie& tees and vest with overlay varsity numbers. Spliced treatment in photo real images in sepia tones is an important graphic direction in a palette for faded pastels and washed out brights. 
 

Splash

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