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Saks Fifth Avenue names Key To Cure campaign's EIF envoys

01 Jul '14
4 min read

Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost will appear in a national public service announcement (PSA) wearing the rag & bone limited-edition tee. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October.

Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 16 to 19, at all Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH stores nationwide and on saks.com. During the shopping weekend, 2% of participating vendor sales up to $500,000 will be donated to our national beneficiary, the Entertainment Industry Foundation. In the 15 years since the inception of the Saks Fifth Avenue charity shopping weekend, the retailer has raised over $35 million for cancer research.
 
In addition to the partnership for the annual Key To The Cure campaign, Saks Fifth Avenue will sell exclusive merchandise inspired by notable Saturday Night Live characters from seven New York designers. These items, curated by Saturday Night Live’s Emmy-nominated costume designer Tom Broecker, will be available in Saks Fifth Avenue’s New York flagship store and on saks.com during the Key To The Cure shopping weekend, October 16 to 19. The merchandise includes Mango’s shorts as interpreted by Alexander Wang, The Nerds outfit as interpreted by Alice + Olivia, a dress fit for The Californians as interpreted by Diane von Furstenberg, Spartans Cheerleading uniforms as interpreted by Elizabeth and James, hats fit for The Coneheads as interpreted by Eugenia Kim, Mary Katherine Gallagher’s school uniform as interpreted by rag & bone, and Gilly’s dress as interpreted by Suno.
 
“The SNL-inspired collection pieces created by Tom, Saks and the designers are an incredible tribute to the show’s history,” Lorne Michaels said.
 
SNL’s Tom Broecker said, “As one of the show’s costume designers, I am thrilled to be working with Saks and all the amazing designers they have brought on board to help realize this creative collaboration between TV characters and the fashion world.”
 

Saks Fifth Avenue

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