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Jones Apparel bags three Cause Marketing Halo Awards

19 Jun '06

2 min read

Jones Apparel Group's corporate cause initiative, which led to the creation of the non- profit organization, Jones New York In The Classroom, received an unprecedented three Cause Marketing Halo Awards, the industry's highest honor for cause marketing, at the fourth annual Cause Marketing Forum conference held in New York.

Jones Apparel Group commissioned extensive research to learn that causes related to children and their education are a top priority to both its customers and employees, providing the focus for its first corporate-wide cause initiative, the establishment of an independent non-profit organization, Jones New York In The Classroom.

Launched in 2005, with a rich blend of promotional, fundraising, employee and retail engagement tactics, the initiative generated trade and consumer interest, and customer and employee support for Jones New York In The Classroom, which in turn helped several non- profit beneficiaries - TeachersCount, New Teacher Academy, Fund for Teachers and Adopt-A-Classroom - address issues facing teachers, including recruitment, retention and recognition.

Jones Apparel Group won Gold awards for Best Social/Service/Education Campaign and Best National/Local Integration, and the Silver award for Best Print Creative for its cause initiative. Jones Apparel Group shared the awards with Jones New York In The Classroom and its four non-profit beneficiaries and with Jones Apparel Group's agencies, The Leverage Group and OgilvyPublic Relations Worldwide.

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