Tween retailer Justice debuts its first 'Catazine'
02 Aug '06
3 min read
"Tween girls recognize that Justice offers fashion-forward clothing designed just for them and have made it a leading brand in tween fashion in a very short time," said Sally Boyer, President and General Manager of Justice. "The catazine will help us forge stronger relationships with our tween audience."
The catazine represents the first of three issues the company will publish this year, with the next two being mailed out during the holiday shopping season.
In 2007, Justice plans to increase the number of issues distributed to eight over the course of the year. While this is Justice's first catazine, Tween Brands Inc's other popular tween fashion retail concept, Limited Too, has been mailing catazines to its tween customers for seven years.
The Limited Too mailings have been highly successful, generating upwards of 30 million impressions per issue. With over 10 million customers in both the Limited Too and Justice databases combined, Tween Brands Inc is the largest publisher of tween catazines.
Justice offers fashionable apparel and related accessories for tween girls, ages 7-14, in retail locations primarily in off-the-mall power retail and strip centers across the country. Justice merchandise is designed in-house and includes a full line of fashionable sportswear such as tops, shorts, skirts, pants, jeans and sweaters as well as dresses, outerwear, and swimwear. Justice also offers accessories including jewelry, belts, bags, and footwear.
Tween Brands Inc is a leading specialty retailer for tween girls. At Limited Too, the company sells sportswear, related accessories and key lifestyle items for active, fashion-aware tween (ages 7 to 14) girls.
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