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The Related Companies, Bebe Stores to open new boutique at Columbus Circle

02 Aug '06

3 min read

The Related Companies announced that Bebe Stores Inc will be opening a new boutique in Fall 2006 at Time Warner Center, joining an impressive array of retail experiences already enjoying major success at The Shops at Columbus Circle.

Already one of New York City's most sophisticated and savvy destination shopping experiences, The Shops at Columbus Circle again meets the demands of its discerning customer with the addition of bebe, a highly successful national women's retailer. Known for its modern, sophisticated and sensual fashions, the 'bebe look' is a logical and welcome addition to Time Warner Center.

"This decision is consistent with the long-term strategic objectives of bebe to build high impact boutiques in key retail locations," said Greg Scott, CEO of Bebe Stores Inc. "We are looking forward to creating the kind of environment in our Time Warner Center boutique that further builds awareness and customer loyalty to the bebe brand and the sophisticated lifestyle it represents."

Scheduled to open in mid-Fall 2006, the bebe boutique will be approx. 6,800 square feet and will be located at New York's newest and most exciting destination luxury retail addresses, 10 Columbus Circle, bebe will be yet another premier retailer complementing the unique merchandise mix that continues to draw discriminating shoppers from the city and its suburbs, and indeed, shoppers from all over the world.

According to David Froelke, Senior VP and GM of The Shops at Columbus Circle at Time Warner Center, bebe represents an important and thoughtful addition to The Shops' retail mix.

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