News Flash

KOYONO launches BlackCoat-Tx - fashion activewear t-shirts

22 Jul '05

3 min read

The original design was intended to be worn under a men's dress shirt, with the zipper hidden behind a button but the distinctive styling has quickly became an urban fashion statement as well.

KOYONO President and lead designer, Jeasung Yoo states, “With the Tx design we have achieved a simple, sophisticated harmony between any active body and mobile technology, in keeping with our firm belief that less is more. The BlackCoat-Tx in the result of a lengthy refinement process aimed at getting to the essence of fashion and utility for the urban, active lifestyle.”

According to Jim Haviland, KOYONO Chief Experience Officer, “We recognized customers were using the original BlackCoat-T to hold a cell phone and iPod™ while working out, skateboarding, or other active sports. The cut and material in these shirts is optimized for that purpose. This shirt is so light and well crafted; I think people will be wearing them everyday. Pre-orders from our best customers have forced us to speed up production.”

KOYONO is a purveyor of apparel and accessories that balance style, performance, and utility for geniuses, artists and innovators. KOYONO markets products through retail stores in Europe, Japan, and across the United States and through on-line stores at koyono.com and Amazon.com. KOYONO has operations in Ohio, Michigan, Washington and North Carolina and was founded in 2001.

KOYONO Inc

More Koyono News... More Apparel/Garments News - United States Of America...