NPD buys out STS longitudinal research panel, AccuPanelSM
05 Jul '05
2 min read
“We look forward to offering the industry a new information source, even more powerful than the sum of its parts. By coming together we will all benefit from our combined and integrated best practices, which have been shaped and refined by both companies on an ongoing basis,” said Arthur Spar.
Under the NPD name, the Cambridge office will continue to operate and will become a Center for Analytic Excellence focusing on longitudinal consumer behavior analysis.
The NPD Group provides global sales and marketing information that helps our clients make more informed, fact-based decisions in order to optimize their businesses. Many of the world's most successful companies rely on us for insight on what is selling, where and why so that they can understand and leverage the latest trends.
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