Behind the Wall Racing Apparel carves out its niche for female race fans
05 Mar '07
3 min read
While the main focus for this company is the NASCAR fan, the line of apparel has appeal to all types of racing.
“Not being linked to one specific racing series is a key element to our success. We can reach out to virtually any type of auto racing series and provide something that not only speaks to our customers, but speaks for them about their specific passion for the sport in general. To us, that is the most important thing, being able to share our passion for racing with our customers.”
Behind The Wall Racing Apparel was started with a basic observation; there are not that many choices for the female fans of auto racing when it comes to apparel. Several other companies do offer apparel for women, but they have limited designs; while those designs do have a racing feel, they are marketed toward a younger, slimmer, more model type female fan.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
