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Adidas-Salomon & Reebok BOD declares agreement to create €9 bn

03 Aug '05

8 min read

• A more complete product offering in key sports categories. The new adidas Group will have a stronger presence in American sports and a complete product offering that addresses key sports categories, including soccer, basketball, running, American football, hockey, tennis, training, outdoor and golf.

• Stronger presence across teams, athletes, events and leagues. adidas expects that the combined Group's strong presence across teams, athletes, events and leagues will enable it to substantially increase the worldwide visibility of its brands.

The Group's endorsement contracts will include many of the world's elite teams, such as Real Madrid, Milan AC, Bayern Munich and Liverpool FC, and athletes, such as David Beckham, Tracy McGrady, Yao Ming and Allen Iverson, as well as high-profile global events, such as the 2006 FIFA World CupTM and the Beijing 2008 Olympics. The Group will also have licensing relationships with the UEFA Champions LeagueTM, more than twenty National Olympic Committees and five premier sporting leagues – the NFL, NBA, NHL, MLB and MLS.

• Enhanced R&D capabilities and cutting-edge technology. adidas is an award winning technology leader in the industry with the adidas innovation team having developed cutting-edge technologies, such as adidas_1, the first “intelligent running shoe,” ClimaCool TM and a3. Reebok also has a very talented group of experienced research and development professionals who have developed a distinguished portfolio of breakthrough product innovations, including the Pump 2.0 and DMX.

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