News Flash

Levi's Fit Experience to hit stores trail to help cutomers get that right denim fit

02 Sep '05

3 min read

World's largest branded apparel company Levi Strauss & Co announced that with the increased number of denim brands in the market, the proliferation of choices often makes it confusing and frustrating for consumers to find a great fit in a pair of jeans. This fall, The Levi's brand is bringing a new electronic body measurement system, the Levi's Fit Experience, on a 12-market tour across the U.S. to help consumers easily find a great fit in a pair of jeans in approximately 10 seconds.

When a fully clothed person steps into the cylindrical glass booth, the Levi's Fit Experience will scan the person in approximately 10 seconds and print out recommended sizes and styles of Levi's Jeans cross referenced with his or her measurements. Following, Levi's stylists will personally work with customers to help them determine which of the listed jeans styles best fit their needs.

On the heels of a successful seven-market "test" in spring 2005, Levi's will continue its "Fit Experience" mall tour in select U.S. markets throughout the fall shopping season. Additionally, in keeping with its leadership position, the Levi's brand also will permanently install the body scanners in most of its stores by Nov. 30, 2005. Levi's is the first denim brand to both test the new scanner and to permanently install the Fit Experience in-store.

"With so many styles and brands available, it's easy to understand why consumers struggle to find truly great fitting jeans," said Amy Gemellaro, Levi's brand director, presence & publicity. "They've been perfecting the fit of jeans for more than 130 years and continue to use expertise and the latest technology like the Levi's Fit Experience to provide the best overall range of jeans in the market today."

More Levi Strauss & Co News... More Apparel/Garments News - United States Of America...