Wrangler & Dale Earnhardt Jr join to garner funds for American Red Cross Society
08 Oct '05
3 min read
Dale Earnhardt Foundation awards 100 percent of the winning bid to the American Red Cross.
After spending seven days at the top of eBay's "Most Watched" list, the opportunity to ride shotgun with Dale Earnhardt, Jr., sponsored by the Wrangler brand, which is leader in branded apparel including jeanswear, intimate apparel, sportswear, outdoor products and workwear VF Corporation went for $42,100 with 100 percent of the winning bid benefiting the American Red Cross.
NASCAR superstar Dale Earnhardt, Jr., The Dale Earnhardt Foundation, and the Wrangler brand conceived the auction to raise funds for relief efforts for Hurricane Katrina, Hurricane Rita and subsequent hurricanes during the 2005 season.
The winning bidder will ride with Dale Jr. on Oct. 26, 2005, at the Wrangler brand's "Take a Test Drive with Dale Jr." event at Lowe's Motor Speedway. A check ceremony will be held that same day recognizing the donation with officials from the American Red Cross. The winning bidder was Don Crawford of Ocala, Fla. Crawford bid on the auction as a gift for his wife Debbie, who is a Dale Jr. fan. Having felt the impact on Florida from last year's hurricanes, Don wanted to do something to help the people along the Gulf Coast.
With a total of 65,703 visitors and 61 bids, the eBay-hosted auction opened at $888 on Friday Sept. 23 and ended Friday, Sept. 30. Bidding exceeded $10,000 after just 10 minutes. For those not bidding, the auction became a forum to congratulate Dale Jr. and thank the corporate partners for sponsoring the opportunity.
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
