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Healthy swimsuit attitude among women over forty

13 Jun '08
4 min read

Nearly half (46 percent) of survey respondents described their body shape as a rectangle, while one-third of respondents (34 percent) felt they had a triangle or pear-shaped body.

To complement and balance these body types, more than half (51 percent) of survey respondents considered one-piece swimsuits and 40 percent considered tankinis as the best suits to address the swimsuit anxiety zones, including minimizing tummy (45 percent) and hips (30 percent).

Other interesting survey findings from the More/Lands' End survey include:
- Taking a Pass on Perfection When it comes to wearing a swimsuit, 79 percent would rather be unselfconscious with a perfect swimsuit attitude than be self-conscious with the perfect swimsuit body (21 percent).
- Sophisticated Swimsuit Styles Rule More than half of respondents (57 percent) want to look stylish in an elegant and sophisticated way; 35 percent want a sporty suit that performs well; five percent crave a sexy, attention-getting style and three percent long for the latest trendy pieces.
- Not Under the Knife Three out of four respondents (75 percent) would rather have a custom-designed swimsuit than receive complimentary plastic surgery to achieve a fantastic swimsuit look.
- Searching out a Suit Almost one-third (32 percent) of those surveyed stated they usually can find a suit they like, but it might take a little longer than anticipated.
- Why Buy? The number-one reason, according to 46 percent of survey respondents, to purchase a new swimsuit this season stems from the need for a better-fitting suit.
Thirty-one percent of respondents will purchase a new swimsuit because their body has changed, 30 percent are looking for swimwear for a specific occasion and 29 percent seek to update their style.
- Options, Options, Options Respondents are looking for options in swimsuits. In fact, overall design style and size options ranked very important to six in 10 respondents (60 percent), while about half of all participants stated their swimwear purchase is significantly influenced by bra support, quality fabrics, coverage and tummy control.
- Sizing it Up While a "better fit" is the number one reason for buying a new suit (46 percent), just one in four (25 percent) actually take measurements and reference size charts; most use bra size to determine swimsuit size (52 percent).

Lands' End

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