News Flash

Disney to introduce Earth Day Collection with RETHINK

02 Apr '09

4 min read

• Earth Friendly Products --Three Plastic Bottles Equal One Magical Tee Shirt: Families will get a first-hand look at how recycling is a magical process when they see Disney Store's new earth friendly tees and totes made from RETHINK fabric from Sustainable Solutions Group. To make the fabric, plastic water bottles are cleaned, smashed, recycled and combined with cotton or other materials, turning what was once waste into something useful. The soft, wrinkle resistant shirts and durable tote bag feature an exclusive Disney Store Mother Earth design. Each shirt also features a label letting the consumer know exactly how many bottles were used to manufacture it. Disney Store's other earth friendly products include adult and children's tee shirts made from organic cotton, stainless steel, reusable water bottles, organic cotton gardening aprons for adult and kids, and refillable ceramic mugs.

• Boys & Girls Clubs of America Earth Day Murals: Beginning April 13, 2009, special Earth Day murals designed by local children participating in Boys & Girls Clubs of America will be on display in Disney Store windows nationwide. Disney Store donated all the art supplies, instructions and recycled paper to Boys & Girls Clubs across the country. With the help of Disney VoluntEARS, the children will decorate squares of recycled paper that will be collected and assembled in 4 by 6 foot murals in Disney Store windows. The artwork will celebrate what Earth Day means to kids in their community.

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