News Flash

DownEast Basics to allow 'Sneak Peek' at MAGIC

17 Feb '10

2 min read

DownEast Basics a high-style, low-price fashion retailer, will debut its new spring line and offer a summer “sneak peek” to the wholesale and fashion industry at the MAGIC Marketplace (booth 75411).

DownEast Basics expanded its product offerings in late 2009, and will continue to introduce new styles. In the past 12 months, the brand introduced its own denim line, seasonal sweaters, and a more complete accessories line including jewelry, scarves and handbags.

Some highlights of DownEast Basics' new spring 2010 line include:

• Elegant, draped Top Tier Skirt: Side-swept layers elongate the body, and the skirt's soft lavender hue can be treated as a neutral to pair with almost any color of the season.
• True Love Boyfriend Jeans: With a nod to deconstructed, menswear-inspired clothing, these destroyed denim, slouchy, straight leg jeans are made to fit a woman's curves.
• Ruffled Bonjour Top: This cap-sleeve top with a double ruffle neckline is fun, flirty and ultra-feminine.
• Jeweled bibs and bold necklaces: Spring runways consistently showcased bold necklaces, like DownEast Basics' Pink Rhinestone Bib Necklace, as a key accessory to complete a look. Note: Select pieces of the DownEast Basics accessory line are now available to wholesale customers.
• Still Life Skirt and Layering Tees & Camis: Neutral hues with pops of color are a fashion trend found in the Still Life Skirt that features a splash of tangerine. DownEast Basics also continues to offer its layering basics in a color selection ranging from soft hues to bold brights to complement any look.

DownEast Basics experienced significant growth in 2009 despite a downturn that affected much of the retail industry. The company will build on its growing customer base by expanding its retail footprint with 8 to 12 new locations in 2010.

The company owes its growth to an emphasis on value – something that customers are looking for right now. “The strength of the DownEast Basics line comes from our commitment to offering high-quality, stylish products at very affordable prices,” said Jonathan Freedman, Vice President of Apparel, DownEast Basics.

“We strive to make cost-efficient choices as a company, which allow us to keep the lowest possible overhead and pass valuable savings along to our customers. In particular, our 'high-design looks on a bargain basement budget' philosophy has allowed us to keep growing even in today's tighter economy,” Freedman said.

DownEast Basics

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