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Miss America to unveil new line of girls clothing at WWDMAGIC

18 Aug '10

2 min read

Miss America Brands will unveil designs and samples for its new line of girls clothing, Little Miss America, at the WWDMAGIC show in Las Vegas. This traditional, moderately priced clothing line is part of the Miss America Organization's recently announced licensing agreement with Central Ohio-based Air Waves, Inc. Phase one includes plans to offer graphic tees, shirts and bottoms for the baby/toddler and teen/tween markets.

“Little Miss America clothing encourages girls to dream big, to celebrate their unique talents and be proud of who they are,” explained Miss America Caressa Cameron, spokesperson for Miss America Brands.

Designed to appeal to girls seeking fashionable clothes that make a positive statement and moms who need tasteful, mix-and-match options for their daughters, clothing will be fashion-forward, casual and age-appropriate. Part of the proceeds will go toward the Miss America Organization Scholarship Fund, which makes more than $45 million annually available in scholarships to young women to further their education.

“The Miss America brand is iconic. Our clothing will live up to the strong values displayed by crown recipients throughout the years, especially empowerment, inner-beauty, integrity, goodwill and pride,” explained Kyle Kantner, president of Miss America Brands.

Miss America Brands is the official apparel licensing partner of the Miss America Organization. Clothes are currently being designed for the baby/toddler and teen/tween markets.

Miss America Brands

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