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Forever 21 offers cute Minnie Muse collection

19 Nov '10

3 min read

Forever 21 and Disney Consumer Products announce their collaboration on a new fashion line of apparel and accessories for young, fashionable women called "Minnie Muse" for Forever 21.

Inspired by modernized sketches of style icon Minnie Mouse, the new collection will be available at all Forever 21 stores nationwide and online at Forever21.com starting this week—just in time for the Holidays. The Minnie Muse collection will be comprised of 41 pieces and will also include stationery, accessories and gift items.

To launch the line, Disney and Forever 21 held an exclusive party at the Forever 21 store at Hollywood & Highland with 300 of their top Los Angeles-area customers. Celebrity guests included Bella Thorne and Zendaya Coleman from Disney Channel's new series Shake It Up, Debby Ryan from Disney Channel's Suite Life on Deck, reality star Vanessa Simmons (Run's House, Daddy's Girls), Kyle Richards and daughters (The Real Housewives of Beverly Hills), Stephanie Pratt (The Hills) J. Alexander also known as Miss J (America's Next Top Model) and Shay Mitchell (Pretty Little Liars). The event featured treats from the popular Sweets Truck, "girl power" tunes from guest DJ TeeMaree and live drawings from Disney artist John Quinn, who conceived the new Minnie Muse art style and character poses.

The upcoming collection follows Minnie Mouse shopping in fashion capitals London, Paris and Tokyo in preparation for her line. Disney Consumer Products designed the special Minnie Mouse character art and style guide especially for modern fashionistas, just like Forever 21's customers. The style is fresh and portrays Minnie Mouse in a whole new way leggy, modern and glamorous. This is the first iconic "celebrity" muse for the fast fashion retailer's Twist Collection of clothing and accessories.

"From sequined statement pieces, amazing accessories and must-have tees, Los Angeles fashion icons Disney and Forever 21 have collaborated on a hip new collection inspired by Minnie Mouse," said Forever 21 Senior Vice President Betsy Zanjani. "Some limited edition pieces feature newly created leggy Minnie Mouse poses designed exclusively for Forever 21 as well as the designer's take on her iconic ears and other Minnie-esque creations."

"Around the globe, Minnie Mouse is hotter than ever! We consistently see the fashion world pay tribute to her signature ears, darling bows and polka dots and are thrilled that Forever 21 has found a muse in her too," said Stephen Teglas, vice president and general manager of Fashion & Home North America at Disney Consumer Products. "Minnie Mouse's adventurous and girly spirit will especially appeal to the young fashionable Forever 21 customer."

Forever 21, Inc., headquartered in Los Angeles, is a specialty retailer of women's and men's clothing and accessories, known for offering the hottest and most current fashion trends at a great value to consumers. Forever 21's model of fast fashion works by keeping the store exciting with new merchandise brought in daily.

Disney Consumer Products

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