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House of Fraser launches heritage country label Barbour

18 Feb '11

2 min read

House of Fraser, the UK's premium department store, has launched Barbour online. The brand's Spring menswear collection is available online now alongside brands such as Ted Baker and Ralph Lauren.

Sales of wax and quilted jackets, made famous by heritage country label Barbour, have been steadily on the rise since last season and House of Fraser shoppers have been searching for Barbour's signature outerwear. The brand's Spring menswear collection is available online now.

The Country Gent look - inspired by dog walkers, shooting parties and old fashioned country gentry - has made a major comeback in the men's casual wear market. House of Fraser saw a high demand for wax and quilted jackets on its website.

Following in the very practical footsteps of Hunter Wellingtons, classic Barbour jackets appeal to today's shoppers so much because they are tried and tested, excellent quality and will last a lifetime.

A true heritage brand, Barbour is over 100 years old and a 4th generation family business. Its clothing is designed with people who love the country firmly in mind and offers the pieces perfect for country pursuits. The brand still holds true to its original core values of heritage, attention to detail, durability and fit-for-purpose clothing.

Barbour is most famous for its waxed cotton jackets, which have been in demand since the company launched and were put to the test in the early days by sailors, fishermen and dock and shipyard workers.

As well as waxed and quilted jackets, cords, tweeds and flat caps are also enjoying a fashion resurgence. But, as with the Barbour jacket, it's all about choosing one or two key pieces from the Country Gent uniform and mixing them with contemporary items such as men's jeans.

House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years.

House of Fraser

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