Pure Gold launched its first store in Oman at Muscat City Centre.
Pure Gold is a leading jewellery store that offers range of exclusive gold, diamond and precious stones to cater to a large international market.
The new outlet will also house branded products from Pure Sparkle, Mosaico, Murano, Pure Diamonds and Dada Arrigoni.
Pure Gold prides itself in its innovative 18, 21 and 22-karat gold jewellery, delicately crafted rings, earrings and pendants of 18-karat diamond jewellery in yellow and white gold.
Handcrafted jewellery collection boasting a wide and colourful range of Murano glass embedded with thin leaves of 24-karat gold will also be a major attraction.