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Hastens partners with MadaLuxe Group to open 20 new stores in US

26 Apr '23

2 min read

Pic: Shutterstock/DCStockPhotography

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Hastens has partnered with MadaLuxe Group to open 20 Hastens stores across the US over the next 5-7 years.
MadaLuxe Group's home division has already signed leases for two stores in Texas, with the first to open in the Knox Henderson district in Dallas in May.
MadaLuxe Group is known for investing in technologies that revolutionise fashion circularity.

Swedish luxury bed-making company Hastens and MadaLuxe Group, North America’s leading luxury distributor, have partnered to open 20 Hastens stores across the US over the next five to seven years. MadaLuxe Group’s home division has already signed leases for two stores in Texas, the first of which will officially open in the prestigious Knox Henderson district in Dallas in May. The second location will open in Houston’s River Oaks luxury shopping district this fall.

The Hastens partnership is the latest addition to MadaLuxe Group’s continually expanding luxury platform. Through its venture capital arm, led by MadaLuxe Group co-founder and chairman Sandy Sholl, the group has been investing in ground-breaking technologies that revolutionise circularity in fashion and beyond, the companies said in a joint press release.

“Our success at Hastens has always been rooted in our strong relationships and we’re extremely grateful to collaborate with the luxury experts at MadaLuxe Group to continue to build our US presence,” said Jan Ryde, chairman, CEO, and fifth-generation owner of Hastens. “The power of MadaLuxe Group’s platform and the team’s deep knowledge will allow us to scale our business in the US and offer an elevated in-store experience to consumers seeking to improve their sleep and, in turn, their quality of life.”

“Quality sleep is a pillar of self-care and wellness, and Hastens has been setting the standard in luxury mattresses for more than 170 years,” said Adam Freede, co-founder and CEO of MadaLuxe Group. “This collaboration is a natural fit, given that both Hastens and MadaLuxe Group are family-owned companies committed to the ultimate in craftsmanship, style, sustainability, and wellness.”

“Hastens beds are truly one of a kind, providing the ultimate sleep experience to the world’s most discerning clients,” said Bradley Belen, partner and managing director of the Hastens business of MadaLuxe Group’s home division. “We’re thrilled to bring the first Hastens store to Dallas and we can’t wait to give our clientele the opportunity to experience the comfort and quality of this iconic brand for themselves.”

Each Hastens bed is handcrafted using fine natural materials, including sustainably sourced cotton, wool, and slow-grown pine.

The Hastens Dallas store will celebrate its grand opening on May 4. The store is located at 4433 McKinney. Opening in fall 2023, the Houston store will be located at 4444 Westheimer Road.

Fibre2Fashion News Desk (NB)

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