Del Hudson appointed VP at High Co

13 May '20

2 min read

Del Hudson; Pic: Higg Co

Higg Co, a technology company, has announced the appointment of former Nike executive, Del Hudson, as the company's new vice president of marketing & communications. Higg Co develops and hosts sustainability measurement tools, allowing companies to integrate measurable data directly into internal systems, improving end-to-end decision-making.

The technology company was spun out of the Sustainable Apparel Coalition (SAC) last year, with additional Series A funding from impact investment firms Titan Grove Holdings, Buckhill Capital and Sanjeev Bahl of Saiburg BV Supporting the apparel, footwear and textile industries to scale digitalisation of sustainability data across global supply chains is Higg Co's current priority.

Hudson has spent 20 years in communications and sustainability leadership roles in the US, UK and New Zealand and he will oversee brand marketing, communications and stakeholder relations for the company. Since launching a year ago, Higg Co has expanded product offerings to include brand assessments, upgraded the Higg Index user experience, enabled completion of more than 10,000 factory assessments in 80+ countries and now employs more than 50 people.

At Nike, Hudson held various leadership roles in global communications then Sustainable Business Innovation, where she was responsible for external partnerships, brand integration, sustainability reporting and ESG disclosure. After Nike, Hudson headed the North American office for UK-based circular economy think-tank, the Ellen MacArthur Foundation.

“Hudson's experience building purpose-led brands and supporting industries in transition will be incredibly valuable for the next phase of our growth. I first collaborated with Hudson around seven years ago and her understanding of both the sustainability journey and emerging opportunities within our clients' industries is a real asset. We couldn't be more thrilled to have her join Higg Co,” Higg Co CEO, Jason Kibbey, said in a press release.

Originally from Auckland, New Zealand, Hudson received her bachelor's degree in Media Studies & Communication from Massey University. She recently began studying towards a Master of Science in Nutrition. Hudson lives with her family in Portland, Oregon.

Fibre2Fashion News Desk (JL)

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