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Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
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Follow the trend with fashion brands
14 Aug '06
1 min read
The cool generation and the creative class people in Ghana have become passionate of wearing branded fashion accessories as a new form of culture.
The present appeal is for the new branded designer product that guarantees recognition and status in the public.
People are trading their identities for the global brand identity and to keep flashing to prove where they belong.
Flaunting international logos like the Sony, Nike or Adidas on trendy shoes and garments has become the latest fad.
The designer Ghanaian may need more than a local name printed on shirts the letters G-H-A-N-A a concept of nationality through shopping.
The class society in Ghana has evolved in a funny manner consisting of the adolescent cool generation, the middle-creative-class-generation, the upper-illiterate-class, the elite, political and the grassroots.
The present appeal is for the new branded designer product that guarantees recognition and status in the public.
People are trading their identities for the global brand identity and to keep flashing to prove where they belong.
Flaunting international logos like the Sony, Nike or Adidas on trendy shoes and garments has become the latest fad.
The designer Ghanaian may need more than a local name printed on shirts the letters G-H-A-N-A a concept of nationality through shopping.
The class society in Ghana has evolved in a funny manner consisting of the adolescent cool generation, the middle-creative-class-generation, the upper-illiterate-class, the elite, political and the grassroots.
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