Home / Knowledge / News / New Product / Nike unveils two new sports bra innovations

Nike unveils two new sports bra innovations

Dec '19
Pic: Nike
Pic: Nike
Nike has unveiled two new sports bra innovations - the Nike Swoosh One Piece Pad Sports Bra and the Nike Ultrabreathe Sports Bra. The Nike Swoosh bra has a pad to keep one’s shape without losing its place when in motion. It solves the uneven, misshapen and misplaced pad problem. The Ultrabreathe Sports Bra is Nike’s lightest and most moisture-repelling bra.

The Nike Swoosh One Piece Pad Sports Bra will be introduced into the market on January 1 and globally on January 16 on nike.com. The Nike Ultrabreathe Sports Bra will be introduced in medium support on January 30 in Europe, the Middle East and Africa, and globally in medium support February 6 on nike.com.

Nike senior creative director for Women’s Bras and Innovation Nicole Rendone feels a good sports bra can change a woman’s life, and that should happen effortlessly. “Women already face enough complications in their daily lives,” says Rendone. “A sports bra shouldn't be one of them.”

The updated Nike Swoosh bra has top-loading functionality. The pad is designed to keep one’s shape without losing its place when in motion. Pad problems are real in women’s sports bras. They are hard to insert and sometimes even harder to smooth once they are finally put in correctly, Nike says

The Nike Swoosh Bra is the company’s classic, no worries “take-you-anywhere” sports bra, and it just got a major upgrade with the One Piece Pad innovation that solves for all the cup hassles, it says.

The new Nike Swoosh One Piece Pad Sports Bra solves the uneven, misshapen and misplaced pad problem with a top-loading, singular bra pad (which can also serve as a pocket system for storage). Crafted to seamlessly insert and remove as desired, the new iteration of the Nike Swoosh bra additionally employs slightly thicker padding for more modesty and an enhanced shape.

Rendone and team evaluated how women’s sizing changes across demographics and evolved the bra's design and shaping, as well as the materials, to give women the various support levels they need.

The foam construction of the One Piece Pad is moulded and edited by size, using a stronger fabric once hitting a certain size to ensure optimal support. The end goal is to really solve the pad problem across the board. “We’re solving this problem that women have just put up with and dealt with, thinking it was something that they didn’t have a choice about,” says Rendone. “The Nike Swoosh One Piece Pad really underscores how we’re committed to providing a better sports bra for women based on feedback and research directly from them."

The Nike Ultrabreathe Sports Bra is Nike's most breathable sports bra materials by more than 70 per cent in women's highest heat zones, and is engineered for lightweight support. It is Nike’s lightest and most moisture-repelling bra to date (it was inspired by Rendone, after working out in one of the most humid environments on the planet, jumping in a pool to cool off and coming back to a soggy bra hours later).

Designed to beat the heat, the Nike Ultrabreathe Sports Bra is made from a light material that repels moisture for sweat-wicking comfort. Rendone and her team constructed the Nike Ultrabreathe Sports Bra — in light, medium and strong support iterations — using sweat mapping as a guide to see where women typically sweat and where they need more breathability.

Areas of the bra that are exposed, or cut out, signify areas that need ample breathability. The areas that aren’t exposed tend to need more support when in motion and are supported with new engineered mesh for air permeability.

Fibre2Fashion News Desk (SV)

Must ReadView All

Pic: Shutterstock

Textiles | On 27th Jan 2021

UK factories concerned over shortage of materials, workers

Concerns of UK manufacturers regarding shortage of low-wage workers...

Pic: Shutterstock

Retail | On 27th Jan 2021

US holiday season hit by understaffing, high turnover

The versatility and resilience of retailers helped many stores...

Pic: Wikipedia/Sabyasachi

Fashion | On 27th Jan 2021

ABFRL acquires 51% stake in Sabyasachi brand

Aditya Birla Fashion and Retail Limited, India’s leading fashion...

Interviews View All

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search